Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime

Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime Review

Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime Overview

Millions of Americans have fond memories of shopping at Woolworth's, wandering the aisles in search of a humble spool Woolco thread, festive Christmas decorations, a goldfish or parakeet, or a blue bottle of Evening in Paris perfume. And who could forget the special treat of grilled-cheese sandwich or ice-cream sundae at the famous lunch counter?

These and countless other memories are celebrated in Remembering Woolworth's. Packed with photos, first-hand remembrances, vivid anecdotes, and a lively, well-researched narrative, the book tells the story of how a poor potato farmer named Frank Woolworth created a merchandising empire that touched the lives of Americans in small towns, big cities, and everywhere in between. Chapters cover the store's humble beginnings, surviving the Great Depression, the civil rights sit-ins, Woolworth's around the globe, the popularity of Woolworth's collectibles, and much more.

Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime Specifications

In our age of nationwide discount retailers, Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime provides an entertaining look back at one of retail's most successful pioneers, F.W. Woolworth, and his empire of department stores that defined the shopping experience for millions over the course of its 118-year existence. Woolworth, considered by his first boss to be the "worst salesman in the world," overcame repeated failure and financial hardship to open his first store in 1879 in Lancaster City, Pennsylvania. Through trial and error, the young Woolworth learned that selling large quantities of low-priced merchandise led to profit. Insightfully, Woolworth made his customers feel "rich"--and generated immense customer loyalty by offering products at affordable, nickel-and-dime prices. The Woolworth Building in lower Manhattan, the tallest in the world upon its completion in 1913, embodied the strength of the retail empire that, at its peak, consisted of over 10,000 stores worldwide. The corporation was eventually sold in 1997.

Remembering Woolworth's combines personal testimony, black-and-white and color photos, and period graphics to create a friendly, scrapbook feel. Karen Plunkett-Powell adeptly explores the personal and professional sides of F.W. Woolworth and the success of his "Red-Fronts" both domestically and abroad. She is at her best, however, in recapturing the particulars of the Woolworth shopping experience: the counter girls, seasonal traditions, collectibles, and lunch counters. At times historically light and colloquial, Remembering Woolworth's nevertheless brings back to life one of retail's most influential entrepreneurs and one of the world's most endearing department stores. --Bertina Loeffler-Sedlack

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*** Product Information and Prices Stored: Oct 30, 2011 19:25:18

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